writer | creative director | digital content expert

writer | creative director | digital content expert

Mass Save

Mass Save, a consortium of Massachusetts utilities dedicated to helping residents save energy, had a tiny problem: people didn't understand who they were or what they were about.

We deployed a combination of digital, out-of-home, radio, and print across the state. After just one year in market, awareness climbed to its highest recorded level.

Radio | Hatch Award 2015

Mass Save Awareness Campaign | Silver Best Practices Award, Chartwell 2015

Bus Sides

Bus Sides

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Pre-roll - Snow Pile

Pre-roll - Marathon

Pre-roll - Snow Plow

Radio - Massachusetts Towns

Radio - Office Printer

All Story: 24 Hours at Shelburne Farms Social Strategy | University of Vermont Story: The Craft of Brewing | Vermont Quarterly Copywriter: Nellie's Eggs Story: Becoming Indigenous | Vermont Quarterly Story: The UVM Professor, As Seen On TV | Vermont Quarterly Copywriter: Mass Save Copywriter: The Youngest Faces in Tech | WSJ Story: Paternity Leave | DailyWorth Copywriter: National Grid Boston University MBA Viewbooks

Story: 24 Hours at Shelburne Farms Social Strategy | University of Vermont Story: The Craft of Brewing | Vermont Quarterly Copywriter: Nellie's Eggs Story: Becoming Indigenous | Vermont Quarterly Story: The UVM Professor, As Seen On TV | Vermont Quarterly Copywriter: Mass Save Copywriter: The Youngest Faces in Tech | WSJ Story: Paternity Leave | DailyWorth Copywriter: National Grid Boston University MBA Viewbooks

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