The Yale Institute for Foundations of Data Science launched in 2023, a major hub of activity within the field. I worked with a talented team to brand this new institute. We were challenged to create a distinctive, sophisticated identity that still fit into Yale’s larger, well-established institutional voice. We developed communications materials and a website that explains this complex interdisciplinary hub with clarity.
In 2025, Yale tapped us to brand and launch a prestigious affiliated Data Science Fellowship program with a new website.
